29 November 2012: Dubai, UAE - Aggreko, the world leader in the provision of temporary power and temperature control services, will power the 43rd Dubai Rugby Sevens for the 13th consecutive year. The long-standing relationship with one of the most high profile sporting and social events in the Middle East is a powerful endorsement of the company's capabilities.
This year’s Dubai Sevens will feature over 1,750 players, with around 90,000 fans catching the action throughout the three-day tournament (29th November - 1st December). In addition to providing a 10 MW package, Aggreko is also sponsoring the electrifying Aggreko Dynamos, the cheerleading squad that are such a popular feature of the event.
Phil Burns, Managing Director, Aggreko Middle East, said: “It is encouraging and exciting for Aggreko to be the preferred power solution partner for Emirates Airline Dubai Rugby Sevens for the 13th year running. It is a fantastic event and we enjoy contributing to the atmosphere of the weekend, not just as a service provider but as part of the whole experience.
“Events are a complex business with strict deadlines and accountability to the organiser as well as the sponsors and broadcasters. Our broad experience in high profile events and our track record with the Dubai Sevens gives the organisers absolute peace of mind. We look forward to working with the Rugby Sevens for many years to come.”
In addition to the Dubai Rugby Sevens, Aggreko is also a regular supporter of the International Rugby Board Sevens tournaments in Shanghai, China, and Port Elizabeth, South Africa.